Marketing Strategies For Toys 4 U Marketing Essay

Marketing Strategies For Toys 4 U Marketing Essay India, is one of the oldest civilizations in the world. Its rich traditions embedded in the very core of common Indian man, and its large cultural diversity are well known worldwide. The Indian toy industry, as old as this nation itself, has been nurtured and enriched under this intellectually rich background. Indian toys, which are manufactured all over the country, reflect the Indian cultural diversity in the range of items manufactured. India has expertise knowledge regarding toys making , gone are those days were people used to say India is underdeveloped country but now India has developed a lot from the past and started using all new kind of technologies with innovative ideas. The toy industry emphasises on Play with Safety and Learning. II ) A BRIEF HISTORY OF OUR COMPANY : We had a humble beginning in 1978, as a small scale unit U R TOY established at Raichur, a small town in Karnataka(India) by using local raw materials and procuring some vital inputs from Hydrebad, a capital city of Andra Pradesh, a neighbouring state. We employed 9 workers, 4 being women. Initially we marketed our products in our town and neighbouring areas within the vicinity of 100kms. A year later our products were known to the customers in the state of Karnataka and gradually we moved into the neighbouring states and then the entire nation. The Govt of Karnataka recognised our company and honoured us as one of the Best Entrepreneurs of Karnataka which motivated us to enter the national market. By the turn of the century, our company in order to expand, has renominated the Board of Directors, restructured the personnel by appointing designers, researchers, marketing experts, quality control department was also established and marketing strategy was reoriented to suit the need of the hour. For effective production and marketing and business promotion we moved to Mumbai, the Business City of India. Our companys name was changed as Toys 4 U pvt ltd. After moving to Mumbai our business expanded domestically and also overseas. The demand for our toys increased rapidly in leaps and bounds as a result of offering good quality and renovated products. Our neighbouring countries like Srilanka, Pakistan and Bhutan were impressed and our minds opened for International penetration. Our company manufacturers toys from diverse raw materials like plastic, wood, rubber, metal, textile etc different kinds of products like Wooden toys, Teddy bears, Police patrol, Military patrol , Trick stuffs, Boats, Automobile and Locomotive, our automobile include Action set, Pop-up boats, Coin banks, Science fiction, Toy bank,  wolf, Letter box, Huge boats, Mini recycle, Recycled Extra space, Balls, Kit bags, Floor ludo, Trick lock, Puzzler, Magic box, Shock diary, WWE champions toys, Adventurous toys, Robots, Remote control cars and bikes and many more. Our company is making use of Indian skills of master craftsmanship and creative designing and predominantly labour intensive. Our strong points are skilled work force, diverse range of products, focus on innovation and creativity with emphasis on learning and education. being a leading and long established toy making company in India which has major share in domestic and asian toy market, wishes to go global with special penetr ation into the UK toy market, with our high reputation and goodwill in the national and asian market, where we have treated our customers as kings and offer them high quality products at a justified price, without exploiting the customers. We wish to convert all our research findings and also production expertise wish to manufacture innovative and eco-friendly toys and offer them at the UK toy market. III ) MARKET EXPANSION: Now we are more focused to export our products to UK. UK comprises of 4 Main countries viz: 1)England 2)Scotland 3)Wales 4)Northern Ireland. United kingdom or Great Britain is located in Northwestern coast of continental Europe. It is a unitary state consisting of four countries England, Northern Ireland, Scotland and Wales U.K. has a Constitutional Monarchy System . The head of the state is Queen Elizabeth 2. It is a developed country with one of the largest economies in the world- (www.friendzline.com). Data UK England Scotland Wales Northern Ireland Area (km2) 242,514 130,281 77,925 20,732 13,576 Population* 59.8 50.1 5.1 2.9 1.7 (millions) (www.friendzline.com) Our Company wish to reap the benefits of globalisation as participating, in international business is easier, safer and also profitable. Our Government has been promoting exports of toys to our trading partners, the UK being one. The Sports Goods Export Promotion Council (SGEPC), a Government of India sponsored organisation looks after the promotion of exports of Indian toys from India. With our Price competitiveness, quality and Innovative products, we have a strong belief to have effective penetration into the UK market and assured promising future for our toys. The response we received from the visitors at Spielwarenmesse International Toy Fair, the largest toy fair shows in the world, held at Dubai recently has boosted our morale to go international and the feedback we received from the visitors was very positive and our mission to offer toys of global standards was achieved. Hence, we piously hope that our entry into the UK market will yield bountiful results. Our company by going global, can benefit from economies of scale, division of labour and specialisation , extended marketing will help us to spread our risk and also make best use of advanced transportation and communication. as both The UK and India being members of the WTO and staunch followers and staunch believers of globalization philosophy, our company will definitely benefit by spreading our wings into the UK. IV ) ECONOMIC FACTORS WHICH WILL HELP US TO ENTER THE UK MARKET. The buying power of a Britisher is far better than Indian, hence marketing our products will not be a problem. The toy market will be favouring our products as the macro economics variables are showing a positive potential growth, of the entire UK market. The exchange rate stability between Pounds and Rupees is a sign of assured profits for our company and customers in the UK are offered at stabilised prices. As a true follower of WTO norms, both the countries trade policies are not vindictive against each other. Customs imposed on exports and imports will not have remarkable effect on the sale of our toys in the UK. Historically, our country was a colony of Britishers and there has been a lot of exchange taking place in terms of our culture, tradition, and heritage. English is part of our life, hence language barrier is not a major hurdle in pursuing ourselves into the UK market. The International property Rights has assured our brands a safe and smooth sale in the UK market. Thanks to TRIPS(Trade Related Intellectual Property Rights).There is no corruption, nepotism, red tapism which is very important area of cost cutting for our products. Clean and Transparent administration in the UK, efficient bureaucrats and sensible trade transactions, the political stability and political will for stronger trade ties with India is an added booster dose for our company to enter the UK market. The needs of our home market and the UK market are to some extent may vary, as the maturity level of British children are at comparatively lower age, our products must cater to these needs. The UK market is more competitive as top toy makers of the world already in the market. The customers preferences changes very quickly when compared to Indian market preferences. So we must cater to these changes and also we wish to break the products homogeneity. For ex:- Robot toys with command sensors may prove to be a better product for the children of the UK. We should be aware of our competitors product strategy and offer novel products at buyers price without affecting our profits and we should go slow with penetrating pricing to have a say and stay in the market. We are also aware of the need for price cutting if need arises, as we want to grow slowly in our new marketing destination like rural and semi urban areas. V ) TOYS 4 U S MARKETING SRATEGIES ON 4PS OF MARKET. 4 Ps of Marketing- Product Price Promotion Place. Product- So here the product is Toys, our company has many innovative ideas to restructure these toys and attract the customers as much as we can and have an ability to top the chart. We are more concerned about customers needs and wants. Price- Our company is not much aimed to get huge profits, our main aim is to satisfy the customers by rendering them good service with good quality toys. Price varies from one toy to the other but the price of toys is not that expensive, all class of people can afford and buy our products. We try our best to exceed customers expectation and customer satisfaction will be far more than the price they pay for our toys. Promotion- Our Company wish to promote our products through effective Advertising, Direct Marketing, Sales Promotion and Publicity. As we are making our maiden effort in selling toys in the UK market, it is very important to make our product known to everybody in the UK market, which can be done through advertising our products in all means possible. T.V ad is the best way to make the customer know about our company and our toys, more funds are allocated for this area. Advertising about our company and toys in magazines, newspaper and radio is also a important area to create awareness about our product. Direct and net marketing where we will directly contact the customers by telephone, e-mail, newspaper and magazines, will add to promote sales of our products. Place- Our Company is very keen that all the customers in the UK must get our products at their doorsteps, Among all the four Ps which I have discussed above plays a vital role in reaching the customers easily and quickly, Our toys can be bought in all super market, departmental stores and big malls all throughout the UK and even our company wants to exploit untapped markets ( Rural areas, semi urban areas remote and inaccessible areas) VI ) HOW IS FRIENDLY WITH CUSTOMERS. Above all our mission is to keep our customers safe and secure. Toys 4 U manufacturers are very much keen regarding environment, so we are manufacturing eco friendly toys which will not harm the environment. All complaints and suggestions are honoured. Best satisfaction is rendered to all the customers, Customer is a king in the market we the manufacturing units are their saviours. Our team is dedicated and honest to provide A class customer service. Our team strives to find out customers difficulties and problems. Our service to the customers is 24/7 with a toll free number 1800-123454 and e-marketing to solve problems online for the benefit of the customers. Customers can feel free to return the product back if they are not happy with a valid cash paid bill. VII ) SWOT ANNALYSIS OF TOYS 4 U. Strengths- à ¢Ã¢â€š ¬Ã‚ ¢ Our Toys 4 U manufacturing unit in Mumbai (India) is the largest toys manufacturing and selling unit in the nation. à ¢Ã¢â€š ¬Ã‚ ¢ More than 350 trusted employees. à ¢Ã¢â€š ¬Ã‚ ¢ Our Company is serving since 1978 which is the positive point, 32 years old company with lots of expertise knowledge in toys field. à ¢Ã¢â€š ¬Ã‚ ¢ It has been popular brand among the people in India and other asian countries. à ¢Ã¢â€š ¬Ã‚ ¢ Our manufacturing company is eco-friendly Save Earth Save People. à ¢Ã¢â€š ¬Ã‚ ¢ Customer service is A-1. à ¢Ã¢â€š ¬Ã‚ ¢ All our customers are guaranteed with new, different toys and renovated toys. à ¢Ã¢â€š ¬Ã‚ ¢ People can order or purchase our products online through www.toys4u.com Weakness- à ¢Ã¢â€š ¬Ã‚ ¢ There are some obsolete and worn-out equipment. à ¢Ã¢â€š ¬Ã‚ ¢ It is difficult to capture and dominate the foreign market. à ¢Ã¢â€š ¬Ã‚ ¢ It is hard for the company to gain the No. 1 position in the market. Opportunities- à ¢Ã¢â€š ¬Ã‚ ¢ Arrival of new technologies à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Manufacturing and Marketing of  existing product in current and new markets. à ¢Ã¢â€š ¬Ã‚ ¢ Joint ventures and mergers with other companies help us to capture international market. Threats- à ¢Ã¢â€š ¬Ã‚ ¢ Keen and tough competition in the market from Hal-mart, ToysRus, Amazon and others. à ¢Ã¢â€š ¬Ã‚ ¢ Tariffs and taxes keep on changing. à ¢Ã¢â€š ¬Ã‚ ¢ New player entering into the market. à ¢Ã¢â€š ¬Ã‚ ¢ Television, Computer games, online games and networking sites like Face book, Twitter and Orkut may divert the interest towards toys. à ¢Ã¢â€š ¬Ã‚ ¢ Japanese and Chinese companies manufacture low cost toys and export those in different part of the world. à ¢Ã¢â€š ¬Ã‚ ¢ Increased trade barriers, new rules and regulations. pvt ltd. VIII ) CONCLUSION The success of an entrepreneur depends on his commitment to his enterprise. We are committed to our business and our success story hitherto is a motivating force towards achieving our business goal of having a strong stay in the UK toy market. We have tried our best to understand what the UK customers needs are and how best the UK market has to be catered to, which will also be our top business priority. In converting our dreams into reality we wish to follow a practical approach and reach the destination of the sustained stay in the UK market and gain the confidence of the UK customers. IX ) REFERENCES. Toy market, (2010), available online from the source (www.friendzline.com), [accessed on 28th October 2010]. Toy images,(2010),available online from the source (www.google.com),[accessed on 27th October 2010].

The Derivation of Incest and Pedophilia as a Repressed Societal Fear in

The Derivation of Incest and Pedophilia as a Repressed Societal Fear in Dracula Franco Moretti provides a cogent argument for a particular understanding of societal fears existing in the Britain mind of the Victorian Era manifest in the gothic novel, Dracula. In his reading of Dracula, he chooses to extrapolate these fears along the lines of Marxist and psychoanalytic interpretative frameworks. Though Moretti admits that â€Å"it is hard to unite them harmoniously† (Moretti 104), he does not suppose these two frameworks to be mutually exclusive. In both cases, terror serves a dual function. It simultaneously expresses and hides the unconscious content of society. Dracula serves a metaphor for this content in two capacities. On the one hand, he symbolizes the uncontrollable individual pursuit of capital outside any moral boundaries. On the other, he symbolizes the liberator of sexual desire, the element which draws the trope of lust and passion into explicit social discourse. The repressive element in relation to this symbol is established solely in how it compromises the integrity of the Victorian notion of the woman. When Moretti notes that â€Å"[f]ear and attraction are one and the same†¦ (Stoker 99)†, he is addressing the dynamic between a man and a woman. â€Å"Vampirism is an excellent example of the identity of desire and fear: let us therefore put it at the center of analysis. (100)† Though his concern throughout the article seems to be caught up in deriving the real fear in British society, by thematizing the male-female portion of the transgressive sexuality spectrum, he overlooks what appears to be, through further textual analysis, an equally prevalent hidden fear in British society: pedophilia. Moretti establishes the family,... ... the discourse when the trope of sexual explicitness is represented. The vampire bite is understood as a distinctly sexual act, initiating the transition of the victim towards passion and lust. The inclusion of children into the realm of vampirism, even in the absence of obvious sexual and gender distinctions, does not escape the implications of the nature of this act. Jonathon Harker, in his seemingly innocent epilogue, aligns sexuality with children. The child becomes bound by the same repressive fear applied to the male-female relationship. If the child can fall victim to the vampire, then the domestic sphere, the family, can be split not only along the lines which compromise the holy bond between husband and wife, but also those between the positions of parent and offspring, which extend the repressive field of sexuality into the realm of pedophilia and incest.

PCI DSS and the Seven Domains Essay

1. Identify the touch points between the objectives and requirements of PCI DSS and YieldMore’s IT environment. The objectives and requirements for PCI DSS compliance is the same for every business wanting to accept credit card payments. There are 6 control objectives with 12 requirements. Control Objectives PCI DSS Requirements 1. Build and Maintain a Secure Network 1. Install and maintain a firewall configuration to protect cardholder data 2. Do not use vendor-supplied defaults for system passwords and other security parameters 2. Protect Cardholder Data 3. Protect stored cardholder data 4. Encrypt transmission of cardholder data across open, public networks 3. Maintain a Vulnerability Management Program 5. Use and regularly update anti-virus software on all systems commonly affected by malware 6. Develop and maintain secure systems and applications 4. Implement Strong Access Control Measures 7. Restrict access to cardholder data by business need-to-know 8. Assign a unique ID to each person with computer access 9. Restrict physical access to cardholder data 5. Regularly Monitor and Test Networks 10. Track and monitor all access to network resources and cardholder data 11. Regularly test security systems and processes 6. Maintain an Information Security Policy 12. Maintain a policy that addresses information security 2. Determine appropriate best practices to implement when taking steps to meet PCI DSS objectives and requirements. The best way to implement best practices is following the requirements. Some of the requirements listed above read like a guideline i.e. not using vendor supplied default passwords. Obviously you would want to make your own strong password that would be difficult to guess. 3. Justify your reasoning for each identified best practice. The justification for best practice is you want to make the credit card information as secured as possible. The company will be handling the income of people and if something goes wrong and people get access to the information the business will go under. No potential customer will want to do business with them. 4. Prepare a brief report or PowerPoint presentation of your findings for IT management to review. In order to better serve their customers, YieldMore wants to begin accepting credit card payments. In order for the company to begin the process of accepting credit cards it must first be PCI DSS compliant. PCI DSS is an information security standard. So the company has meet six objectives and each of those objectives has requirements that must be met to be compliant. The first objective is to build and maintain a secure network. Two requirements must be met in order for that objective to be met. First is to install and maintain a firewall configuration to protect cardholder data and do not use vendor-supplied defaults for system passwords and other security parameters. The second objective is protecting cardholder data. Two requirements are needed to meet that objective. Protect stored cardholder data and encrypting transmission of cardholder data across open, public networks are the requirements for the second objective. The third objective is to maintain a Vulnerability Management Program with using and regularly updating anti-virus software on all systems commonly affected by malware and developing maintaining securing systems and applications requirements. Implementing a strong access control measure objective would be easy to achieve. The requirements for the fourth objective is restricting access to cardholder data by business need-to-know, assigning a unique ID to each person with computer access, and restricting the physical access to cardholder data. The fifth objective is to regularly monitor and test networks. Tracking and monitoring all access to network resources and cardholder data is the first requirement. Regularly testing security  systems and processes is the other requirement. Maintaining a policy that addresses information security is the only requirement for the final objective, maintain an Information Security Policy. Once all these objectives are met then the company would be PCI DSS compliant.

“Harrison Bergeron” Versus “2081” Essay

There are many similarities between Kurt Vonnegut’s short story â€Å"Harrison Bergeron† and Chandler Tuttle’s short film adaptation â€Å"2081†. Obviously the same basic idea and theme are prevalent throughout both the stories. They are both set in the future where everyone is made equal by being forced to wear handicaps where they might show strength. Both of the stories involve the same characters in the same settings under mostly the same circumstances. The short film adaptation may vary a little bit in some of the details but for the most part both of the stories are exactly the same. In the beginning of â€Å"2081† the narration of the story is exactly the same as the beginning of Harrison Bergeron. Chandler Tuttle took it word for word straight from the short story. There are many differences between â€Å"Harrison Bergeron† and â€Å"2081† but they are mostly small details and do not change the story much. The first difference that I noticed when I watched â€Å"2081† was that instead of wearing bags filled with lead balls around their necks, the characters wore futuristic computer devices with a flashing display on them. The next subtle detail that I noticed was when George, one of the main characters, heard a loud noise coming through his earpiece in the beginning, it was Hazel who had suggested that it had sounded like a milk bottle being stuck by a ball peen hammer instead of George. One of the bigger differences between the two stories is the conversation between George and Hazel in the beginning of the story. In â€Å"Harrison Bergeron† when Hazel suggests to George that he rest his handicap weights on the pillows for a while, George responds by saying that he doesn’t mind them because he has worn them f or so long that he’s become accustomed to them. He then proceeds to explain to Hazel that if he tried to get away with it then other people would try to get away with it as well, and that would lead to everyone being against each other again and eventually to the dark ages. Hazel resounds that she would hate it if that were the case. However in the short film â€Å"2081† when Hazel suggests that George rest his weights for a while, George responds only implying that he himself would not be equal to Hazel to which she responds she would hate that. Also in the short story Harrison is arrested at age fourteen and escapes at age fourteen but in the short film the story takes place six  years after Harrison was arrested. The final main difference between â€Å"Harrison Bergeron† and â€Å"2081† is the â€Å"bomb†. In the short film adaptation when Harrison escapes from jail and bursts into the ballet he claims that he has a bomb stored under the theater and the detonator in hand. When the H-G men cut off the broadcast to the incident, Harrison presses the detonator button, revealing to the audience that the bomb was in fact a device that sent out the television broadcast once again. In the short story there is never any mention of any such device. There are many differences and many similarities between the short story â€Å"Harrison Bergeron† and the short film â€Å"2081†. However, throughout both stories the same theme remains prevalent throughout the entire stories conveying to the audience the same message, showing the beauty and necessity of diversity.

Modern Cinema Is a Boon Essay

Cinema is a major source of recreation in most countries of the world especially in India where the majority of people live below poverty line. It provides us with entertainment and sometimes educates us too. Depending on the quality of films produced by the directors, one could label cinema as a curse or a boon. Bombay is the main centre of film city. Films are mainly produced in Bombay. There are hundreds of them produced every year. India is known to be the highest producer of movies in the world. Indian cinema provides us with a good view of the glamour and glitter of the affluent Indian society and also the poverty and misery in the slums of this country. Hence, it more or less, with a few exceptions, presents a fairly authentic picture of the lives of Indians. It educates the public with the help of stories that depict conflicts between the good and the evil in our society. There is some sort of a moral lesson behind these stories and the society is often greatly influenced by these values. Some of the stars acting in film become role models for the youth who are usually quite impressionable at their age. Hence, a great responsibility lies with the makers of cinema. They have to form their ideas after careful research and thinking and the public too has to be able to sift out the best from the film, if at all they want to be influenced. But the cinema can become a curse when the movies are full of mindless sex and violence. This could colour the mind of the young boys and girls who watch these movies with great interest. Cinema can become an addiction and these films could sometimes distract the youth so much that they might lose interest in their studies and other work that requires serious concentration. Cinema has an attraction that one often finds young boys and girls getting so attracted to the cinema that they begin to harbour a craze about joining the film industry themselves. Very few talented people make a name for themselves in the tinsel world and quite a few unfortunate ones waste many a precious year trying to make it big in that world of money and glamour. The cinema can remain a boon for us as long as those who view it keep a balance between what they believe in and what the cinema may be thrusting down their throats. Cinema should be enjoyed and used as a means of correct entertainment and education.

Concept of bureaucracy as an effective system of organization Essay

Concept of bureaucracy as an effective system of organization - Essay Example The concept of bureaucracy has great importance in social science and organization theory as it plays a pivotal role in the world of management. According to Du Gay (2000), bureaucracy is not only organizational form that is strictly restricted for a modern society rather it is followed by every society worldwide. Organizational behavior, organizational theories and management identify the effect of bureaucracy in a formal and rational organization. The model of Weber treated as the descriptive version of organizational model of Taylor is based on the scientific management theory. The strict rules, division of labour and specialization codify one of the best ways for strict subordination. The exclusion of any personal element from the code of conduct of work is the most familiar elements, which is attributed to Fayol, Taylor and Weber. According to Udy (1959), the elements are generated from different opinions of the scholars of social sciences. These scholars considered the elements of the companies as the driving factors for increasing the efficiency levels of the organizations. The rational school for management is followed by human relations movement that proved to have significant presence of the personal elements like attitudes, emotions and values, which are shared by the workers frequently. The human relation movements actually pointed out the factors that have great impact on the efficiency of organization. The results that are obtained from the human relations have questioned the efficiency of the formal- rational organizational theorem (Du Gay, 2000). Open system theory developed for the organization relies on the theoretical approach and uses the comparative statistical evaluation process extensively. This method is applied for searching the different characteristics in an efficient organization. The success of an

Intel Question Assignment Example | Topics and Well Written Essays - 750 words

Intel Question - Assignment Example In accordance with Hill et al. (2009) in order for a firm to be considered as having a competitive advantage towards the other firms operating in the same industry it is necessary that ‘its profitability is greater than the average profitability and profit growth of its rivals’ (Hill et al. 6). In the case of Intel, there is no doubt that the firm has achieved to build a competitive advantage in microprocessors – taking into consideration the firm’s position in the particular industry over the years. The factors that helped the firm to build this advantage are related to different parts of the internal and external organizational environment. One of key characteristics of the firm’s strategic policies is flexibility; this characteristic allowed the firm’s managers to develop radical updates of the firm’s practices – without delay, a fact that is considered one of the reasons that led Intel to develop a competitive advantage in mi croprocessors. In the study of Lewis et al. ... Another aspect of the firm’s strategies for achieving a competitive advantage is described in the study of Tallman (2010); the above researcher notes that Intel managed to build a competitive advantage by establishing the center or its activities in Silicon Valley, ‘the worldwide center for the microprocessors industry’ (Tallman 54). In other words, the competitive advantage of the firm has been primarily related to its location. At the next level, it is explained that the firm managed to keep this advantage by establishing manufacturing units in China and India – where the operational costs are extremely low and allow the standardization of the firm’s profitability. Apart from its location, the development by the firm of a competitive advantage seems to be related to other elements/ characteristics of its strategic processes. This issue is highlighted in the study of Argyris (1999); in the specific study emphasis is given on the firm’s abilit y to learn fast – reference is made to the rapid response of the firm towards the ‘technological opportunities that come about’ (Argyris 26). It was in this context that the potentials of the microprocessors industry were early identified by managers in Intel; moreover, measures were taken in order for the firm’s entrance in this market to be developed rapidly – with no delays in replacing the manufacturing technology and techniques used by the firm in the past, i.e. before its involvement in the microprocessors industry. In accordance with the above view, Intel managed to build a competitive advantage not because of the location of its facilities but because of its strategic choices and its ability to